The science of why forbed?

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Bria Runolfsson asked a question: The science of why forbed?
Asked By: Bria Runolfsson
Date created: Tue, Feb 23, 2021 10:59 PM
Date updated: Fri, Sep 9, 2022 12:13 PM

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In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.

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